Win Big Wtih Virutal Staging

Dated: 07/11/2014

Views: 147

This home was a large bank owned home and when painted and carpeted looked fresh but left the imagination a little empty as was the home. 
It was a home that was designed for a family but it was hard to picture warmth or possibilities for some buyers.
The living room and master bedroom were extra large and most of the visitors to the open house could not visualize the the difference in a "furnished" version of the home. 

The challenge was to warm up the one room living and dining areas which was easily achieved through virtual staging. 
The kitchen, breakfast area and family room were also long and empty.  It was hard to visualize the family gathering around the fireplace or the table with one open space. 
The master bedroom posed an even difficult challenge due to the once again very large space. Most people do not have enough furniture when making a move up to fill up large room. 

I called a staging company that wanted $5000 for staging the three rooms.  The second challenge was the Bank Owned Home would not be stage-able because the bank would not allow "personal possessions" in the home.  This technicality would place the home in an occupied status and require eviction of the "furniture". 
Thinking of some creative ways to engage buyer's imagination led me to contact a virtual staging company and within 1 week after completing the upload of the "furnished" photos to the MLS, I had the property sold to the perfect family that would fill the extra spacious home with laughter and love.   
It was clear when the couple looked at the vacant home and the digital furniture, it would be the perfect home for them. 
We offer staging to our investors and homeowners who need to sell a vacant home. Contact us for our special services to sell your vacant and empty home.
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Arna Freedman CA BRE#00925320

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